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Hello, I'm Cansu Y.,

UX product designer,

researcher and manager

Currently designing data-driven experiences for my own Start-Up at ESMT - Vali Entrepreneurship Hub, with clients such as Mercedes, BMW, Vinfast, Valeo

About Me

JOURNEY TO LEADERSHIP IN UX & MARKETING

I have led award-winning UX teams, secured multi-million-dollar projects through innovative research and design, and transformed both digital products and physical spaces into thriving user experiences. I hold an M.Sc. and B.Sc. in Architecture from Brandenburg Technical University Cottbus, a Professional Diploma in UX Design from the UX Design Institute backed by Glasgow Caledonian University, an Entrepreneurship Program at ESMT Berlin with Vali Entrepreneurship Hub, advanced Product Management training from Stanford University, and multiple professional certifications including SAFe Agilist and Project Management. This multidisciplinary foundation empowers me to combine design expertise, strategic leadership, and business acumen.

My leadership highlights include boosting development efficiency by 40%, leading a UX team of six for a year-long global automotive project with 95% on-time delivery, and transforming a non-visited heritage site into a cultural hub attracting 30+ international visitors daily through zero-budget marketing and immersive experience design. In recent roles, I have been engaging with investors, forging partnerships, and leading iterative product-market fit testing. I have represented companies at international expos, influenced key client decisions with well-researched pre-sales presentations, and built lasting relationships with stakeholders across the US, Europe, and Asia.

I believe that effective leadership is about empowering people to succeed while delivering measurable business outcomes. I am driven to take on opportunities where I can apply my leadership, interest in psychology, strategic foresight, and creative problem-solving to shape products and experiences that leave a lasting impact.

User Research

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I am highly passionate and always excited about understanding the real goal of the people who use the products to create better user-centric, joyful experiences

Strategic Creativity

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Ability to combine research insights, business objectives, and creative vision to design impactful experiences that work and deliver results

Leadership & Empathy

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I have a natural ability in guiding diverse teams with empathy, psychological insight and and reasoning of users and mentor product teams towards finding the actual needs.

METHODOLOGIES

User research

Competitor Benchmarking

Online Survey

User Interviews

Usability testing

Guerilla Testing

Card sorting

Analysis

Affinity diagram

Customer Journey Maps

User Personas

Data Analytics

Design

User flow

Low-fidelity Wireframes

Mid-fidelity Wireframes

High-fidelity Wireframes

Result

Prototype

Tests for validation

A/B Testing

Usability testing

Let's get in touch!

Name

Email Address

Message

Designing innovative solutions for next-gen devices and inventions.

cansufarahy@gmail.com

(152) 560-79-264

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© 2025 Cansu Yener